One of the most popular gym franchise with a local vibe Down Under is Plus Fitness. According to Plus Fitness franchise insurance specialists, the 24/7 gym franchise continue to soar in popularity over the years as more and more enthusiasts get into the groove of getting fit–at their own time and pace. Business-minded fitness experts who want to take advantage of such demands will have more chances of boosting their financial incentive with franchise gyms rather than building one from scratch. But while 24/7 franchise gyms continue to earn their courage in the market, starting up your own may require a bit of challenge.
When thinking of starting a Plus Fitness gym or any franchise gym for that matter, Plus fitness franchise insurance Australia specialists round up some serious tips and advice from gym operators who continue to thrive amid heavy competition. Joining an established franchise it seems may be an advantage, but not a foolproof way to keep a thriving business. To kickstart your entrepreneurial juices, these aspects must be taken into mind to ensure not just smooth flow of your gym franchise but also to keep positive returns coming in.
Substantial Capital. You will need enough money to roll your gym business. Aside from upfront investment required in a gym franchise, you will need enough liquid cash to fund for workout machines to equipment, tools, security measures, maintenance, utility bills, and so on. Some may even opt to buy a location instead of renting out. Then, there are royalties to the franchisee and your own marketing campaign as well. Don’t forget insurance, too. Having “just enough” capital to finance start-up cost should not be enough. You need to have substantial back-up as buffer for lean months when still building credibility in the area.
Perfect Location. This one need not be debated. Gym-goers will prefer easily accessible location that promises convenience in every turn. This means, you will need a location where foot traffic is heavy. For 24/7 gyms, insurance specialists for Plus fitness franchise always point to safety and security as crucial factors in choosing a location. Risks from theft, burglary, physical attack, vandalism, and fire must be carefully assessed when choosing an area. Keep in mind that 24/7 gyms like Plus Fitness gyms allow gym members round-the-clock access to the facility. Some gym-goers have the habit of working out in the wee hours and when untoward incidents happen, this can become a minus to your gym. Aside from weighing risks, cost analysis must also be taken into mind. Don’t just take monthly rent into the equation. Think also of the cost of obtaining permits and accreditation as well as operational costs.
Robust Marketing Campaign. Do not just rely on corporate marketing initiative. You need to do your own as well. Tapping on seasonal gym-goers can be quite tricky and you need to do it in a way that local flavours will be blended to the whole standard corporate marketing mix. New membership may come pouring at the beginning of the year as an after-effect of the New Year. This, however, will wane after two months and can put you in dire disadvantage. The idea here is to train your people to always give their best to ensure giving clients, seasonal or not, the best bang for their buck.
Starting a franchise gym can be proving to be a challenge, and a rewarding one at that. These three aspects must be carefully taken into mind when starting up to ensure smooth flow of operations and guarantee positive returns. Of course, insurance must also be taken into mind. If you want foolproof protection but affordable Plus fitness franchise insurance, call us and we’ll make things happen as you start kicking off your business.