Pole dancing is fast becoming a household name nowadays. Fitness and gymnastics enthusiasts simply like the beat of working out using hot shorts as they glide and slide off those shiny poles, like performing off The Strip. It’s simply fun and exciting, and not so hard to learn. No wonder, you may want to open a studio to get hold of this new fitness sensation. While it is easy to obtain pole dancing studio insurance online and needed equipment to start, carving your own name in the market can be quite challenging.
Running a pole dancing studio for the first time must be carefully planned out. While passion sells, you will be facing the usual conundrum of choosing the right marketing channel to pursue. To get on a success path, here are some tips from top pole dancing studio owners for you to consider.
- Always target a specific audience. You simply cannot get everyone’s attention with your marketing campaign. There is no one size fits all when it comes to marketing your pole dancing studio. What pole style do you do best and start the rolling from there. Do you wish to target middle-aged, pre-menopausal women? How about young guns with a penchant for excitement? Dead-bored housewives and career-oriented women on the brink of a burnout? While the main contingent will be women, knowing what segment in this highly diverse market will give you a clearer view on the aspects to focus on your business.
- Get down to your target market’s level by opening a website and a social media page catering to information dissemination.This means you need to make prospective students understand pole dancing in the simplest terms possible. Explain how it can be done and why even a fool can do it. Your website should then highlight what you do, how it is done, and why it’s good and easy for them to learn. Present simplistic videos as well as teasers to pique their interest. Do remember to keep your online representation effortless to navigate with less distractions and more information to offer. Social media presence must also be open and replies or feedback must be timely given.
- Be present. Opening a pole dancing studio means seeking out interested participants in the area. For this, you will need to be present in the locality where you wish to operate. Get involved then, with pole dancing groups and organizations. Join a cause or an advocacy that supports craft related to pole dancing. Word of mouth and building camaraderie with other players in the fitness market will ultimately make or break your new pole dancing studio. Seek out connections. Build your network. Communing with others will ultimately cement your success in the long run.
Offer free workshops every now and then. Consider this effort a “taste test” to what you have to offer. Feel free to invite special instructors willing to help you out in introducing your pole dancing studio to the locality. Engaging prospects to visit your studio may eventually entice them to sign-up and become regulars.